About
About
Hi, I’m Leonardo, a Web Designer and Digital Strategist.
I’m a Senior Web Designer with 8 years of experience in branding and digital interfaces. My work focuses on building websites that balance two specific needs: technical performance and conversion strategy.
How I work
I don’t start with Figma. I start by understanding your business model and your audience. A website shouldn’t just be a static gallery; it’s a tool that needs to support clear objectives. My job is to take your goals and translate them into a logical information architecture, clean messaging, and a layout that feels intuitive for the user.
The Technical Side
I have a strong background in performance optimization and technical SEO. Whether I’m working with a CMS or custom development, I focus on building sites with a clean structure that can meet modern standards like Core Web Vitals. I understand how asset management and server-side logic impact user retention, allowing me to build foundations that are prepared for speed and scalability from day one.
The Goal
I see design as communication. My focus is on clarity and structure. If your site is easy to navigate, fast to load, and communicates your value clearly, it builds trust. That’s what actually drives conversions.