About
About
Hi, I’m Leonardo Figueroa, a web designer.
I’ve spent the past six years helping small businesses and growing brands turn their ideas into websites that look good, load fast, and actually support their goals.
I work in a collaborative way.
Before touching design, I spend time understanding what makes your business different — the things that usually don’t show up on generic templates. My job is to translate that into clear structure, simple messaging, and a layout that feels natural for your audience.
What I care about most is clarity.
A website should make people understand who you are, what you offer, and why it matters. Every page, section, and sentence is built around that idea so your business feels confident, consistent, and easy to trust.
I see design as communication, not decoration.
Good visuals support the message. Strong structure supports your goals. When those two things work together, your website becomes a real tool, not just something pretty on the internet.